Greg Atkins serves as the Chief Digital Officer for Infinity 33, leading the organization’s digital infrastructure, web development, and creative design strategy. As the architect behind the company’s online presence, Greg oversees the systems, platforms, and digital experiences that power Infinity 33’s tournaments, media initiatives, and brand growth.
Greg brings a diverse background in digital communications, sports media, and web project management. Prior to joining Infinity 33, he led digital content and web initiatives for multiple departments at Virginia Tech, where he helped modernize communication strategies, manage complex web platforms, and develop content systems designed to reach large audiences effectively.
He holds a Master of Science in Sport Management from the University of Florida with a specialization in Sport Law, along with a Master of Arts in Christian Studies from Southeastern Baptist Theological Seminary. His academic background, combined with years of hands-on digital project leadership, gives him a unique perspective on building platforms that connect sports, storytelling, and community.
In addition to his digital leadership, Greg works as a sports photographer with Imagn Images and Cal Sport Media, covering live sporting events and contributing to national media outlets. His experience on both the technical and media sides of sports allows him to help shape Infinity 33’s vision of blending live events, storytelling, and athlete exposure.
Within Infinity 33, Greg plays a critical role not only in building the digital backbone of the company but also as a trusted strategic partner in shaping the organization’s growth. From website architecture and design to digital branding and platform development, Greg ensures that Infinity 33 operates with a strong, scalable digital foundation as the organization expands nationally.
